AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps in UAE for Q1 2025: Performance Overview
Explore the performance of the top beauty retail apps in the UAE during Q1 2025, highlighting trends in downloads and active users.
In the first quarter of 2025, the beauty retail sector in the United Arab Emirates saw varied performance across its top applications. Here’s a closer look at the trends for the top five apps, as tracked by Sensor Tower.
Sephora UAE: Beauty,Make up showed a consistent pattern in weekly downloads, starting at around 11.2K at the beginning of the quarter and experiencing fluctuations, peaking at 5.7K in mid-February. The app maintained a steady number of weekly active users, starting at 40.9K and showing some variability, ending the quarter at approximately 32.2K.
For باث&بودي وركس, downloads started at 3.2K, with a notable dip to 983 in early March, before recovering to 2.8K by the end of the quarter. Active users remained relatively stable, starting at 13.2K and ending slightly lower at 13K.
Nice one | نايس ون experienced a spike in downloads in early March, reaching 5.1K, before dropping to 925 by the end of March. Active users mirrored this trend, peaking at 8.6K before settling at 4.1K.
Almajed4oud - الماجد للعود saw a gradual increase in downloads, with a peak of 1.2K in late March. Active users followed an upward trend, rising from 3.5K at the start to 5.3K by the end of the quarter.
Finally, دخون الإماراتية showed variable downloads, peaking at 1.2K in early March. Active users increased steadily from 3.4K to 5.1K, demonstrating growing engagement.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the beauty retail app market in the UAE. For more detailed analytics and trends, visit Sensor Tower’s platform.
